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Red Twenty One

Building Brands That Elevate Performance

We invest in, operate, & market sports & fitness DTC brands

Strategic Growth

Growing your e-commerce business shouldn't feel like playing roulette.

If you’re an e-commerce owner, operator, or marketing director, too often growth feels like gambling on roulette. You try to cover the board by doing all of the things you think you should from that podcast, book, webinar, or marketing guru and hope one of the bets pays off 40 to 1... while the rest will likely fail.

We've been there. And while we’ll always bet on Red 21 during a Vegas run, those bets should stay in Vegas...

We invest in, acquire, and operate sports & fitness DTC brands.

Our Brands

Sports, Fitness, & Wellness Brands

2POOD

Founded in 2009, 2POOD is an enduring, performance-driven brand that makes high quality accessories built for lifters.

HSTL. Made

Founded by YouTuber Craig Richey, HSTL. Made is a lifestyle apparel brand that makes premium casual wear for athletic guys.

SpinDr

Founded by Team USA Pitcher Jamie Southern, SpinDr has created a pitching tool that looks & feels like a real softball to help young pitchers master their spin.

Kindfolk

Kindfolk is an Amazon-focused yoga bag brand focused on the benefits of wellness & doing good.