MARKETING BETS.
MARKETING BETS.
Our Projects
Deep dive in to the clients we've served across a variety of disciplines.
- All
- E-commerce
- Media
- Online Course
Marketing Shouldn't Feel Like Roulette
If you're an owner, operator, or marketing director, too often marketing feels like betting on roulette. You try to cover the board by doing all the things you think you should from that podcast, book, webinar, or marketing guru, and you hope one of the bets pays off 40 to 1 while the rest will likely the fail. And the reality is overtime, the small losses begin to hurt more and more while the 40 to 1 ideas never seem to hit.
And while we'll always bet on Red 21 during a Vegas run, those bets should stay in Vegas.
We believe in taking a strategic approach that prioritizes healthy, profit-first growth. Our approach prioritizes small, repeatable wins over time rather than going for the home runs, and ultimately leads to sustainable, scalable, and profitable growth in the long-run.
Healthy Things Grow
If you don’t have the right product mix at the right margins, the marketing funnel doesn't matter because no marketing efforts help sell an unprofitable product that no one wants. We take a top-down approach to “marketing” that includes examining the product lines, product mix, margins, distribution channels, and pricing before getting to the marketing. Once we have the right mix, we will focus on a marketing funnel that converts. We create content to prospect cold audiences, engage warm audiences, and ultimately sell to hot audiences.
We do
Vertically Integrated Growth
Say goodbye to contractor fragmentation. Many businesses reach 7-figures in revenue because of a great product, a curated audience, or a lucky-break.
But scaling beyond the initial $1M in revenue takes an integrated strategy coupled with precise marketing execution.
We exist to serve as a full-suite marketing agency that will be a deeply integrated partner with your team to help you grow and scale.
Our Services
Sketch & Design
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Research & Analyze
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Develop & Test
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Real Clients Experiencing Real Growth
Red21 has been an amazing partner! Since working with them our company has experienced substantial growth in new customer traffic, conversion rate, and average order value- all 3 major drivers for our e-commerce store. We’ve been steadily growing over 6 years since the company was founded, but Red21 was the difference maker for our company to breakthrough to the next level and in reaching the new markets we were hoping for.
Justin Lakin
Team Members
Our team is made up of generalists and specialists. Our generalists are growth strategists who can see the big picture and all the pieces it takes to grow a business. Our specialists are content creators, technologists, and ad specialists who focus on growth initiatives across all of our clients.
Barry Cox
Kendall Geist
Strategic Project Manager & EA
Savannah Drake
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